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Telecom

AT&T

att.com

D

Where this can follow you

Names that appear in this document for other apps, parks, stores, or brands. A click here can be used there.

  • Affiliates and sister brands
Open the original (new tab)AT&T Privacy Notice
D

Risk score

61of 100

Read Oct 17, 2026

In short

  • AT&T collects detailed personal, device, and location data to run your services and build profiles for marketing.
  • The company shares this information with affiliates and third parties for advertising purposes.
  • Users have options to opt out of data sales and targeted ads, but retention periods are determined by the company's business needs.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing that AT&T will use various tracking technologies like pixels and cookies to collect information about your web browsing and app usage.

    This product

    “We may use pixels, cookies, and other similar online tracking technologies to collect this information.”
  2. 02

    You are agreeing that AT&T may share your information with its affiliates, such as Gigapower, Cricket, and Quantum Fiber.

    Other products, stores, or brands

    “We share information that identifies you personally with our affiliates, such as Gigapower, Cricket, and Quantum Fiber.”
  3. 03

    You are agreeing that AT&T can keep your information for as long as it is needed for business, tax, or legal purposes.

    This product

    “We keep your information as long as we need it for business, tax, or legal purposes.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Terms follow you to parks, stores, and other products

You are agreeing that your privacy choices with AT&T extend to controlling how its affiliates handle your data.

“When we share this information, they must follow this notice regarding your information, not just their own notice. This includes the privacy choices you make with AT&T.”

What that means: Your data is accessible to affiliated brands, so you do not have separate controls for each entity's specific rules.

Sharing with affiliates extends this privacy policy's scope to sister brands, binding users across the wider corporate family.

High cost

Data sold or shared with third parties

You are agreeing to let AT&T share your personal data in ways that function as a sale to third-party advertising companies.

“We also share information in ways that may be considered a sale of information under some state laws, such as exchanging subscriber lists for marketing or sharing identifiers and other information with non-AT&T advertising companies to deliver ads on behalf of advertisers, including AT&T.”

What that means: Your personal data can be shared with third-party advertisers, potentially affecting your privacy profile across different websites.

The document explicitly states it shares information in ways that constitute a 'sale' under state laws, particularly through advertising partners.

High cost

Tracking you across apps

You are agreeing to allow AT&T to track and infer your web browsing data from your internet connection for marketing purposes.

“As an internet provider, we may use web browsing we collect as your internet provider for marketing and advertising and infer websites you visit over a secured connection.”

What that means: Your web browsing habits, including secure site visits, are tracked and used for advertising even if you use private browsing modes.

Because AT&T provides the internet connection, they can track activity even on secure (HTTPS) sites by inferring what users visit, which is then used for marketing.

Medium cost

Location or sensitive-data over-collection

You are agreeing to the potential use of precise location and sensitive network info for marketing if you opt into Personalized Plus.

“May use precise location and Customer Proprietary Network Information for marketing and advertising.”

What that means: Enrolling in the Plus program exposes your physical location and call details to their marketing systems.

If you join the 'Personalized Plus' program, AT&T uses precise location data and CPNI (details about who you called) for marketing.

Medium cost

Indefinite retention

You are agreeing to indefinite data retention based on the company's internal assessment of business necessity.

“We keep your information as long as we need it for business, tax, or legal purposes.”

What that means: Your data remains in AT&T's possession indefinitely unless they decide it is no longer needed.

Data retention is based on vague definitions of 'business needs,' allowing indefinite storage.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what AT&T asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News
  1. First reading · Privacy policy

    We read the AT&T privacy policy

    This privacy notice explains how AT&T collects, uses, and shares your personal information. It covers various types of data, including sensitive and browsing information, for purposes like marketing and advertising. You have choices about data use, sharing, and deletion, but some data retention for business purposes is outlined.

    Sep 2, 2026 · F