If you like this, see what else we're creating.

Privacy policy

AT&T

AT&T Privacy Notice

F

Risk score

100of 100

In short

  • This privacy notice explains how AT&T collects, uses, and shares your personal information.
  • It covers various types of data, including sensitive and browsing information, for purposes like marketing and advertising.
  • You have choices about data use, sharing, and deletion, but some data retention for business purposes is outlined.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing that anyone using your AT&T account is covered by this privacy notice.

    This product

    “Please make sure everyone who uses your account knows they are covered by this notice.”
  2. 02

    You are agreeing to allow AT&T to share your personal information with its affiliated companies, which must follow this privacy notice.

    Other products, stores, or brands

    “We share information that identifies you personally with our affiliates, such as Gigapower, Cricket, and Quantum Fiber. When we share this information, they must follow this notice regarding your information, not just their own notice.”
  3. 03

    You are agreeing to be automatically enrolled in a program that uses your data, including app usage, for customized experiences and ads unless you opt out.

    This product

    “You are automatically enrolled in the Personalized program, but you can opt out at any time.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Data sold or shared with third parties

You are agreeing to AT&T sharing your personal information with non-AT&T advertising companies for marketing purposes, which may be considered a sale of your data.

“We also share information in ways that may be considered a sale of information under some state laws, such as exchanging subscriber lists for marketing or sharing identifiers and other information with non-AT&T advertising companies to deliver ads on behalf of advertisers, including AT&T.”

What that means: Your personal information is shared with outside advertising companies, which can lead to more targeted ads from AT&T and other advertisers.

AT&T shares your information, including subscriber lists and identifiers, with other advertising companies for marketing. This is considered a sale of your data under some state laws.

High cost

Location or sensitive-data over-collection

You are agreeing to AT&T collecting your biometric information.

“Biometric information. Fingerprints, voice prints, and face scans are examples of biological characteristics that may be used to identify individuals.”

What that means: AT&T can collect highly personal biometric data about you. This data can be used to identify you and may be stored by AT&T.

AT&T collects biometric information, such as fingerprints and voice prints, which are unique biological characteristics used for identification.

High cost

Location or sensitive-data over-collection

You are agreeing to AT&T automatically collecting your precise location information.

“Location information. Location data is automatically generated when devices, products and services interact with cell towers and Wi-Fi routers. Location data can also be generated by Bluetooth services, network devices and other technology, including GPS satellites.”

What that means: AT&T knows your exact physical location at many times. This location data can be very sensitive and reveal patterns of your daily life.

AT&T automatically collects precise location data from your devices and services through various technologies like cell towers, Wi-Fi, and GPS.

High cost

Location or sensitive-data over-collection

You are agreeing to AT&T using your precise location and CPNI for marketing and advertising if you join the 'Personalized Plus' program.

“May use precise location and Customer Proprietary Network Information for marketing and advertising.”

What that means: Your highly sensitive location and CPNI data will be used to target you with advertisements. This reveals detailed personal habits and service usage.

If you opt into the 'Personalized Plus' program, AT&T will use your precise location data and Customer Proprietary Network Information (CPNI) for marketing and advertising purposes.

High cost

Tracking you across apps

You are agreeing to AT&T automatically collecting your web browsing, app usage, and other online activity data using various tracking technologies.

“Web browsing and app information. We automatically collect a variety of information, which may include time spent on websites or apps, website and IP addresses, advertising IDs, links viewed and ads seen, videos watched, search terms entered, and items placed in online AT&T shopping carts. We may use pixels, cookies, and other similar online tracking technologies to collect this information.”

What that means: AT&T builds a detailed profile of your online behavior, including your browsing history and app usage. This information is used for targeted advertising.

AT&T automatically gathers extensive data on your online activities, including websites visited, apps used, and what you view or search for, using various tracking technologies.

High cost

Difficult or incomplete deletion

You are agreeing that AT&T may retain your personal information for business, legal, and marketing reasons even after you request deletion.

“You can ask us to delete your personal information. In keeping with state laws, please know that we will keep data needed for things like running the business, security and fraud protection, compliance with legal obligations, and marketing our products and services to our own customers.”

What that means: Your request to delete your personal data may not be fully honored. AT&T can retain much of your information indefinitely for its own purposes, even after you ask for its removal.

Even if you request to delete your personal information, AT&T reserves the right to keep it for various reasons. These include business operations, security, legal obligations, and their own marketing to you.

High cost

Indefinite retention

You are agreeing that AT&T will keep your personal information for as long as it deems necessary for its business, tax, or legal purposes.

“We keep your information as long as we need it for business, tax, or legal purposes.”

What that means: AT&T can store your personal information indefinitely based on its internal needs. This means your data is subject to potential future uses and risks for an extended period.

AT&T retains your personal information for an unspecified duration based on its business, tax, or legal requirements. This means data can be kept for a very long time without a clear limit.

High cost

Children’s data

You are agreeing that if you are aged 13 to 17, you can grant permission for AT&T to sell your personal information.

“We do not sell personal information of anyone who we know is under 18 unless we receive affirmative permission to do so. If a child is under 18 and at least 13, the child may provide the permission.”

What that means: If you are between 13 and 17, your personal information can be sold by AT&T if you provide permission. This puts young users at risk for data commercialization.

AT&T states it does not sell personal information of those under 18, but it makes an exception. Children aged 13-17 can give their own permission for AT&T to sell their personal data.

High cost

Terms follow you to parks, stores, and other products

You are agreeing to AT&T sharing your personal information with its affiliated companies, including Gigapower, Cricket, and Quantum Fiber.

“We share information that identifies you personally with our affiliates, such as Gigapower, Cricket, and Quantum Fiber. When we share this information, they must follow this notice regarding your information, not just their own notice.”

What that means: Your personal information, once shared, becomes accessible and usable by a wide range of AT&T's sister brands and companies. This expands the reach of data collection and usage beyond your direct interaction with AT&T.

AT&T shares your personal identifying information with its various affiliated companies. Your data is then used by all these separate entities under the terms of this single privacy notice.

Medium cost

Tracking you across apps

You are agreeing that AT&T will not respond to your browser's 'Do Not Track' signals.

“We don’t currently respond to Do Not Track.”

What that means: Your efforts to limit online tracking through browser settings will be ignored by AT&T. Your browsing data will still be collected.

AT&T does not honor 'Do Not Track' signals, meaning it will continue to track your online activities even if your browser sends a request not to be tracked.

Medium cost

Unilateral changes with little or no notice

You are agreeing that AT&T can unilaterally change this privacy notice and your agreement to new terms can be implied after 'reasonable notice'.

“We update this notice as necessary to reflect business changes and satisfy legal requirements. We post a prominent notice on our websites of any material changes. We give you reasonable notice before any material changes take effect.”

What that means: AT&T can alter how your data is handled without requiring your explicit consent to the new terms. You might not fully understand the impact of changes made with only 'reasonable notice'.

AT&T can change the terms of this privacy notice at any time. It promises 'reasonable notice' for material changes, but this term is undefined.

Medium cost

Children’s data

You are agreeing that AT&T may collect and treat a child's personal information as an adult's if they are unaware a child is using the service.

“We don’t knowingly collect personal information from anyone under 18 without parental notice, and we get parental consent where appropriate... However, if we are not aware that a child is using a service or device purchased by an adult, we may collect the information and treat it as the adult’s.”

What that means: If a child uses a service without AT&T's knowledge, their personal data may be collected and used as if it were an adult's. This could include marketing or sharing practices unsuitable for children.

AT&T aims to collect data from children under 18 only with parental notice or consent. However, if it's unaware a child is using a service, it treats their data as if it belongs to the adult account holder.

Medium cost

Liability shifted onto the user

You are agreeing that AT&T cannot guarantee the security of your information against all unauthorized disclosures.

“No security measures are perfect. We can’t guarantee that your information will never be disclosed in a manner inconsistent with this notice.”

What that means: AT&T warns that your personal information could be compromised or improperly disclosed despite their efforts. You bear some risk of data breaches or unintended sharing.

AT&T acknowledges that its security measures are not foolproof. It cannot guarantee your information will never be disclosed in a way that violates this privacy notice.

Medium cost

Cookie consent that favors Accept

You are agreeing to being automatically enrolled in a data-sharing program for personalized advertising, requiring you to opt out.

“You are automatically enrolled in the Personalized program, but you can opt out at any time.”

What that means: Your data is automatically used for personalized ads and experiences without your explicit consent to join the program. You must take action to stop this default setting.

AT&T automatically enrolls you in its 'Personalized' program, which uses your data for customized experiences and advertising. You must actively opt out if you do not wish to participate.

Where this can follow you

Names that appear in this document for other apps, parks, stores, or brands. A click here can be used there.

  • Affiliates and sister brands

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what AT&T asks.