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Pinterest

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Open the original (new tab)Privacy Policy
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Risk score

60of 100

Read Sep 3, 2026

In short

  • This policy outlines how Pinterest collects, processes, and shares your personal information.
  • Your data is used to personalize your content and ads, improve their services, and for various business operations.
  • The policy also details how your information may be shared with partners and affiliates, and your choices regarding data control.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to your information being transferred and stored outside of your home country, including in the United States.

    This product

    “By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy.”
  2. 02

    You are agreeing to Pinterest and its family of companies using your information to personalize ads shown to you on and off Pinterest through partners, and to improve their services, including training their technology.

    Other companies

    “Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both on and off Pinterest.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Data sold or shared with third parties

You are agreeing to Pinterest engaging in activities that may be considered "selling" or "sharing" your personal information for targeted advertising, unless you opt out.

“Some of these activities may be considered “targeted advertising” “sharing” or “selling” as those terms are defined under certain state privacy laws in the US. You can opt out of Pinterest using and disclosing your information for these purposes.”

What that means: Your data may be considered sold or shared for targeted advertising purposes under US state laws, though the policy provides options to opt out.

The policy explicitly states that certain data activities, particularly around targeted advertising, sharing, or selling, fall under state privacy law definitions of "selling."

High cost

Tracking you across apps

You are agreeing to Pinterest collecting and using information about your activity outside of its services, including from partners and advertisers, to track your behavior and infer your interests.

“We also receive information about you and your activity outside Pinterest from our affiliates, advertisers, partners and other third parties we work with. We use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you’ve provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you create a board about travel, we may infer you are a travel enthusiast. We may also infer other information, such as your education or professional experience. Customize your Pinterest experience based on your offsite behavior. For example, if you visit websites that sell electric guitars, we may suggest guitar Pins to you.”

What that means: Your online activities outside of Pinterest, such as websites you visit and interests inferred from your behavior, are tracked and used to tailor content and ads within the service.

Pinterest collects extensive data about your activities both on and off its platform, including from partners and advertisers, to build profiles, infer your interests, and use this for personalization and targeted advertising.

Medium cost

Unilateral changes with little or no notice

You are agreeing to be bound by future changes to this policy, which can be made by Pinterest without necessarily providing prominent notice for all changes.

“We may change this policy from time to time and if we do, we’ll post any changes on this page. If you continue to use Pinterest after those changes are in effect, the new policy applies to you. If the changes are significant, we may provide a more prominent notice, such as by sending you an email.”

What that means: The terms governing your data can change without explicit consent or prominent notification for minor changes, binding you to new conditions simply by continued use.

Pinterest can change its policy at any time, and by continuing to use the service, you agree to the new terms. Significant changes may receive prominent notice, but minor changes may only be posted on the page.

Medium cost

Indefinite retention

You are agreeing that Pinterest can keep your personal information for varying lengths of time, including for its own "legitimate purposes" such as enforcing terms or defending rights.

“We keep your information only so long as we need it to provide Pinterest to you and fulfill the purposes described in this policy. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't use it to identify you. We keep your information only so long as necessary for the purposes identified in this Privacy Policy, which include providing our Service, or for other legitimate purposes, such as complying with legal obligations, enforcing and preventing violations of our Terms, to fight spam, or protecting or defending our rights, property and users.”

What that means: Your data may be kept for extended periods, even after you stop using the service, based on Pinterest's broad "legitimate purposes" for retention.

Data is retained for as long as it's needed for service provision, legal compliance, or other broad 'legitimate purposes' like enforcing terms or fighting spam, which can extend retention periods indefinitely.

Medium cost

Location or sensitive-data over-collection

You are agreeing to Pinterest collecting precise location data if you enable it, and potentially race/ethnicity for business accounts or facial data for age verification, which are considered sensitive.

“If you have a business account, depending on where you live, you may also have the option to add race and ethnicity information to your profile. If you choose to provide race or ethnicity information we will use it to promote you as a Creator, for example during Black History Month, or reach out to you about events. Precise location information: Depending on where you live, you can choose to share your precise location using your device settings. Conduct age verification, as appropriate. This may include facial age estimation and matching your face against a government ID.”

What that means: If you enable it or choose to provide it, sensitive personal data such as precise location, race, ethnicity, and potentially biometric data for age verification can be collected and used.

The policy notes collection of precise location if opted-in, optional race and ethnicity data for business accounts (used for promotion), and potentially facial data for age verification.

Lower cost

Forced arbitration or class-action waiver

You are agreeing to binding arbitration for specific complaints related to Data Privacy Framework compliance if other resolution mechanisms fail.

“Under certain conditions, it may be possible to invoke binding arbitration for complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, see here for additional information.”

What that means: If a specific complaint about DPF compliance is not resolved through other means, you might be required to enter into binding arbitration.

Binding arbitration is specified for unresolved complaints related to Data Privacy Framework (DPF) compliance, not for all general disputes.

Lower cost

Children’s data

You are agreeing that the service is not intended for and should not be used by children under 13, or other age restrictions based on your location.

“Children under 13 are not allowed to use Pinterest. If you are based in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing.”

What that means: The service is not intended for and prohibits use by children under 13, meaning data collection for this age group is not intended.

Pinterest explicitly states that children under 13 are prohibited from using the service and outlines age requirements based on local consent laws.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Pinterest asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News
  1. First reading · Privacy policy

    We read the Pinterest privacy policy

    Fineprint found 7 quoted privacy clauses that match the consumer rubric. This is a reading aid, not legal advice.

    Sep 2, 2026 · F