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Hardware & software

Apple

apple.com

F

People also accept these terms in

The same company terms often apply on these apps or devices. This is a lookup aid, not a claim we caught this company.

  • Apple TV
  • Apple TV+
  • Apple Music
  • App Store
  • iTunes
  • iCloud
  • Apple Media Services
Open the original (new tab)Apple’s Use of Cookies
B

Risk score

16of 100

Read Sep 2, 2026

In short

  • This document explains how Apple uses different types of cookies on its websites and online services.
  • It describes what these cookies do, such as enabling shopping carts, personalizing your experience, and measuring ad effectiveness.
  • It also states that disabling cookies might prevent you from using certain parts of the websites.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to Apple using various types of cookies on its websites and online services to enhance your experience, enable features like shopping carts, and gather data for site improvement and ad measurement.

    This product

    “Apple’s websites and online services may use “cookies.” Cookies enable you to use shopping carts and to personalize your experience on our sites, tell us which parts of our websites people have visited, help us measure the effectiveness of ads and web searches, and give us insights into user behavior so we can improve our communications and products.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Medium cost

Tracking you across apps

You are agreeing to affiliates knowing if you visited Apple's site from them and what you purchased there.

“These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased.”

What that means: Your online activities, specifically your journey from an affiliate to an Apple site and subsequent purchases, can be shared with those affiliates.

Performance cookies share information with affiliates about your visit to Apple's websites if you came from an affiliate link, including what products or services you purchased.

Medium cost

Cookie consent that favors Accept

You are agreeing to potentially limited website functionality if you choose to disable cookies.

“Because cookies are used throughout our websites, disabling them may prevent you from using certain parts of the sites.”

What that means: You might experience reduced functionality or inability to access parts of the website if you choose to block cookies.

The document states that if you disable cookies, you may not be able to use certain features of the websites. This can pressure users to accept cookies to ensure full website functionality.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Apple asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News
  1. The problem · EFF

    New Siri AI: Understanding How Your Data Is Used

    Apple's new AI features for Siri in iOS 27 raise questions about personal data handling. Consumers should understand the privacy implications of these new AI capabilities.

    Sep 30, 2026

  2. The problem · EFF

    Apple's New Siri AI Demands Deeper Access, Understand Your Choices

    Apple's new Siri AI in iOS 27 integrates more deeply with your device data. This expanded access means users should review their privacy settings carefully. You can adjust controls to limit what the AI can access.

    Sep 19, 2026

  3. Updated · Terms of use

    Apple terms of use changed

    We quoted 8 wording changes below. The current grade is F.

    Wording we could quote

    • Changed

      Unilateral changes with little or no notice

      Was

      “Apple reserves the right at any time to modify this Agreement and to add new or additional terms or conditions on your use of the Services. Such modifications and additional terms and conditions will be effective immediately and incorporated into this Agreement. Your continued use of the Services will be deemed acceptance thereof.”

      Now

      “Apple reserves the right at any time to modify this Agreement... Your continued use of the Services will be deemed acceptance thereof.”
    • Changed

      Auto-renewal or hard-to-cancel paid terms

      Was

      “Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. ... If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information.”

      Now

      “Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings.”
    • Changed

      In-app charges or kids’ spending

      Was

      “You will be able to make additional In-App Purchases for fifteen (15) minutes without re-authenticating unless you have asked us to require a password for every purchase or have enabled Touch ID or Face ID.”

      Now

      “You will be able to make additional In-App Purchases for fifteen (15) minutes without re-authenticating unless you have asked us to require a password for every purchase...”
    • Changed

      Liability shifted onto the user

      Was

      “THE SERVICES AND ALL CONTENT DELIVERED TO YOU THROUGH THE SERVICES ARE (EXCEPT AS EXPRESSLY STATED BY APPLE) PROVIDED "AS IS" AND "AS AVAILABLE" FOR YOUR USE, WITHOUT WARRANTIES OF ANY KIND... YOU AGREE THAT UNLESS REQUIRED BY APPLICABLE LAW, APPLE HAS NO RESPONSIBILITY TO CONTINUE MAKING CONTENT AVAILABLE TO YOU THROUGH OUR SERVICES, AND APPLE WILL NOT BE LIABLE TO YOU IF CONTENT, INCLUDING PURCHASED CONTENT, BECOMES UNAVAILABLE FOR DOWNLOAD, REDOWNLOAD, OR STREAMING.”

      Now

      “IN NO CASE SHALL APPLE... BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES... INCLUDING... ANY INJURY, LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT...”
    • Changed

      Broad license to user content

      Was

      “Except to the extent prohibited by law, you hereby grant Apple a worldwide, royalty-free, perpetual, nonexclusive license to use the materials you submit within the Services and related marketing as well as to use the materials you submit for Apple internal purposes.”

      Now

      “Except to the extent prohibited by law, you hereby grant Apple a worldwide, royalty-free, perpetual, nonexclusive license to use the materials you submit within the Services... as well as to use the materials you submit for Apple internal purposes.”
    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “This Agreement governs your use of Apple’s services (“Services”) through which you can buy, get, license, rent or subscribe to content, Apps (as defined below), and other in-app services... Examples of Services include, where available, App Store, Subscriptions (as defined below), Apple Arcade, Apple Books, Apple Fitness+, Apple Games, Game Center, Apple Music, Apple News, Apple One, Apple Podcasts, Apple Sports, Apple TV, iTunes, and Shazam.”

      Now

      “Examples of Services include... App Store, Subscriptions... Apple Arcade, Apple Books, Apple Fitness+, Apple Games, Game Center, Apple Music, Apple News, Apple One, Apple Podcasts, Apple Sports, Apple TV, iTunes, and Shazam.”
    • No longer quoted

      You take the risk of injury or death

      “APPLE DOES NOT REPRESENT OR GUARANTEE THAT THE SERVICES WILL BE FREE FROM LOSS, CORRUPTION, ATTACK, VIRUSES, INTERFERENCE, HACKING, OR OTHER SECURITY INTRUSION, AND YOU HEREBY RELEASE APPLE FROM ANY LIABILITY RELATING THERETO.”
    • Appeared

      Children’s data

      “You must be age thirteen (13)... to create an account... Apple Accounts for persons under this age can be created by a parent or legal guardian using Family Sharing...”

    Sep 14, 2026 · F

  4. Updated · Terms of use

    Apple terms of use changed

    We quoted 9 wording changes below. The current grade is F.

    Wording we could quote

    • Changed

      Broad license to user content

      Was

      “Any feedback you provide at this site shall be deemed to be non-confidential. Apple shall be free to use such information on an unrestricted basis.”

      Now

      “Except to the extent prohibited by law, you hereby grant Apple a worldwide, royalty-free, perpetual, nonexclusive license to use the materials you submit within the Services and related marketing as well as to use the materials you submit for Apple internal purposes.”
    • Changed

      Unilateral changes with little or no notice

      Was

      “Apple reserves the right, at its sole discretion, to change, modify, add or remove portions of these Terms of Use, at any time. It is your responsibility to check these Terms of Use periodically for changes. Your continued use of the Site following the posting of changes will mean that you accept and agree to the changes.”

      Now

      “Apple reserves the right at any time to modify this Agreement and to add new or additional terms or conditions on your use of the Services. Such modifications and additional terms and conditions will be effective immediately and incorporated into this Agreement. Your continued use of the Services will be deemed acceptance thereof.”
    • Changed

      Liability shifted onto the user

      Was

      “APPLE DOES NOT PROMISE THAT THE SITE OR ANY CONTENT, SERVICE OR FEATURE OF THE SITE WILL BE ERROR-FREE OR UNINTERRUPTED, OR THAT ANY DEFECTS WILL BE CORRECTED, OR THAT YOUR USE OF THE SITE WILL PROVIDE SPECIFIC RESULTS. THE SITE AND ITS CONTENT ARE DELIVERED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. ALL INFORMATION PROVIDED ON THE SITE IS SUBJECT TO CHANGE WITHOUT NOTICE. APPLE CANNOT ENSURE THAT ANY FILES OR OTHER DATA YOU DOWNLOAD FROM THE SITE WILL BE FREE OF VIRUSES OR CONTAMINATION OR DESTRUCTIVE FEATURES. APPLE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF ACCURACY, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. APPLE DISCLAIMS ANY AND ALL LIABILITY FOR THE ACTS, OMISSIONS AND CONDUCT OF ANY THIRD PARTIES IN CONNECTION WITH OR RELATED TO YOUR USE OF THE SITE AND/OR ANY APPLE SERVICES. YOU ASSUME TOTAL RESPONSIBILITY FOR YOUR USE OF THE SITE AND ANY LINKED SITES. YOUR SOLE REMEDY AGAINST APPLE FOR DISSATISFACTION WITH THE SITE OR ANY CONTENT IS TO STOP USING THE SITE OR ANY SUCH CONTENT. THIS LIMITATION OF RELIEF IS A PART OF THE BARGAIN BETWEEN THE PARTIES. ... in no event will Apple be liable to you for any indirect, consequential, exemplary, incidental or punitive damages, including lost profits, even if Apple has been advised of the possibility of such damages. ... Apple’s liability shall in no event exceed the greater of (1) the total of any subscription or similar fees with respect to any service or feature of or on the Site paid in the six months prior to the date of the initial claim made against Apple ... or (2) US$100.00.”

      Now

      “THE SERVICES AND ALL CONTENT DELIVERED TO YOU THROUGH THE SERVICES ARE (EXCEPT AS EXPRESSLY STATED BY APPLE) PROVIDED "AS IS" AND "AS AVAILABLE" FOR YOUR USE, WITHOUT WARRANTIES OF ANY KIND... YOU AGREE THAT UNLESS REQUIRED BY APPLICABLE LAW, APPLE HAS NO RESPONSIBILITY TO CONTINUE MAKING CONTENT AVAILABLE TO YOU THROUGH OUR SERVICES, AND APPLE WILL NOT BE LIABLE TO YOU IF CONTENT, INCLUDING PURCHASED CONTENT, BECOMES UNAVAILABLE FOR DOWNLOAD, REDOWNLOAD, OR STREAMING.”
    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “These Terms and Conditions of Use (the "Terms of Use") apply to the Apple web site located at [www.apple.com](/), and all associated sites linked to [www.apple.com](/) by Apple, its subsidiaries and affiliates, including Apple sites around the world (collectively, the "Site").”

      Now

      “This Agreement governs your use of Apple’s services (“Services”) through which you can buy, get, license, rent or subscribe to content, Apps (as defined below), and other in-app services... Examples of Services include, where available, App Store, Subscriptions (as defined below), Apple Arcade, Apple Books, Apple Fitness+, Apple Games, Game Center, Apple Music, Apple News, Apple One, Apple Podcasts, Apple Sports, Apple TV, iTunes, and Shazam.”
    • No longer quoted

      Indefinite retention

      “You acknowledge and agree that Apple may preserve any transmittal or communication by you with Apple through the Site or any service offered on or through the Site, and may also disclose such data if required to do so by law or Apple determines that such preservation or disclosure is reasonably necessary to (1) comply with legal process, (2) enforce these Terms of Use, (3) respond to claims that any such data violates the rights of others, or (4) protect the rights, property or personal safety of Apple, its employees, users of or visitors to the Site, and the public.”
    • No longer quoted

      Jury trial or court access waived

      “You agree to the personal jurisdiction by and venue in the state and federal courts in Santa Clara County, California, and waive any objection to such jurisdiction or venue. The preceding provision regarding venue does not apply if you are a consumer based in the European Union. If you are a consumer based in the European Union, you may make a claim in the courts of the country where you reside.”
    • Appeared

      Auto-renewal or hard-to-cancel paid terms

      “Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. ... If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information.”
    • Appeared

      In-app charges or kids’ spending

      “You will be able to make additional In-App Purchases for fifteen (15) minutes without re-authenticating unless you have asked us to require a password for every purchase or have enabled Touch ID or Face ID.”
    • Appeared

      You take the risk of injury or death

      “APPLE DOES NOT REPRESENT OR GUARANTEE THAT THE SERVICES WILL BE FREE FROM LOSS, CORRUPTION, ATTACK, VIRUSES, INTERFERENCE, HACKING, OR OTHER SECURITY INTRUSION, AND YOU HEREBY RELEASE APPLE FROM ANY LIABILITY RELATING THERETO.”

    Sep 11, 2026 · F

  5. First reading · Privacy policy

    We read the Apple privacy policy

    Fineprint scanned Apple Customer Privacy Policy and did not quote a rubric match. Open the original at https://www.apple.com/legal/privacy/ before relying on that.

    Sep 2, 2026 · A

  6. First reading · Cookie notice

    We read the Apple cookie notice

    This document explains how Apple uses different types of cookies on its websites and online services. It describes what these cookies do, such as enabling shopping carts, personalizing your experience, and measuring ad effectiveness. It also states that disabling cookies might prevent you from using certain parts of the websites.

    Sep 2, 2026 · B

  7. First reading · Terms of use

    We read the Apple terms of use

    This document outlines the rules for using the Apple website and all its affiliated sites worldwide. It details your responsibilities, defines how Apple can change the terms, and limits Apple's liability for various issues. By using the site, you accept these conditions.

    Sep 2, 2026 · F