Fineprint

If you like this, see what else we're creating.

Privacy policy

Uber

Uber Privacy Notice: Riders and Order Recipients

C

Risk score

34of 100

Open the original (new tab)Company page

In short

  • This document tells Uber how to collect and keep your personal information, including precise location and device details.
  • It explains that you allow Uber to share this data with partners for ads and services.
  • You accept that Uber keeps some of your data for up to seven years even after you delete your account.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to let Uber track your precise location and device ID across other apps and websites using cookies and similar technologies.

    Other companies

    “We may also allow others to provide audience measurement and analytics services for us... These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.”
  2. 02

    You are agreeing that Uber shares your usage data and demographics with advertising partners to create audiences for targeted ads.

    Other companies

    “Uber uses these vendors to reach or better understand current and potential users of Uber services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points...”
  3. 03

    You are agreeing that Uber can retain your data for up to seven years for legal or regulatory purposes after you delete your account.

    This product

    “we retain your data: ... for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to let third parties track your device and activity across the internet.

“We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps... These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.”

What that means: Your online behavior outside of Uber is monitored by advertisers.

Uber allows third-party ad networks and analytics providers to track users across different websites and apps using various identifiers like device IDs and cookies.

Medium cost

Indefinite retention

You are agreeing to keep your data stored for seven years after account deletion.

“we retain your data: ... for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements”

What that means: Your private travel and communication history remains stored for years after you leave the service.

Even if a user deletes their account, Uber keeps specific categories of data such as communications, location, and trip history for a fixed period of seven years.

Medium cost

Data sold or shared with third parties

You are agreeing to have your data enriched and shared with ad tech partners for commercial targeting.

“Our privacy practices are subject to applicable laws... If you use Uber outside of these regions, your data may be collected and used for the purposes indicated with an asterisk (*)... such data collections and uses are indicated with an asterisk (*)... We do not perform some of the data collections and uses described in this notice in the EEA, UK or Switzerland.”

What that means: Advertisers receive detailed profiles based on your inferred interests and purchasing behavior.

The document states that data enrichment from 'data resellers' is shared. While GDPR regions opt-out of some uses, the general practice involves sharing audience lists and enriched demographic data with ad publishers.

Lower cost

Difficult or incomplete deletion

You are agreeing that data will remain accessible to Uber if it relates to safety or legal disputes.

“Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements”

What that means: You cannot fully erase your interaction history if there are unresolved issues or safety flags.

While deletion is possible, Uber retains significant amounts of data if there are claims, disputes, or safety concerns, preventing a complete wipe of your history.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Uber asks.