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Cookie notice

Apple

Apple’s Use of Cookies

B

Risk score

16of 100

Open the original (new tab)Company page

In short

  • This document explains how Apple uses different types of cookies on its websites and online services.
  • It describes what these cookies do, such as enabling shopping carts, personalizing your experience, and measuring ad effectiveness.
  • It also states that disabling cookies might prevent you from using certain parts of the websites.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to Apple using various types of cookies on its websites and online services to enhance your experience, enable features like shopping carts, and gather data for site improvement and ad measurement.

    This product

    “Apple’s websites and online services may use “cookies.” Cookies enable you to use shopping carts and to personalize your experience on our sites, tell us which parts of our websites people have visited, help us measure the effectiveness of ads and web searches, and give us insights into user behavior so we can improve our communications and products.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Medium cost

Tracking you across apps

You are agreeing to affiliates knowing if you visited Apple's site from them and what you purchased there.

“These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased.”

What that means: Your online activities, specifically your journey from an affiliate to an Apple site and subsequent purchases, can be shared with those affiliates.

Performance cookies share information with affiliates about your visit to Apple's websites if you came from an affiliate link, including what products or services you purchased.

Medium cost

Cookie consent that favors Accept

You are agreeing to potentially limited website functionality if you choose to disable cookies.

“Because cookies are used throughout our websites, disabling them may prevent you from using certain parts of the sites.”

What that means: You might experience reduced functionality or inability to access parts of the website if you choose to block cookies.

The document states that if you disable cookies, you may not be able to use certain features of the websites. This can pressure users to accept cookies to ensure full website functionality.

People also accept these terms in

The same company terms often apply on these apps or devices. This is a lookup aid, not a claim we caught this company.

  • Apple TV
  • Apple TV+
  • Apple Music
  • App Store
  • iTunes
  • iCloud
  • Apple Media Services

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Apple asks.