Uber

You are agreeing to provide facial verification selfies and biometric scans for account security and fraud prevention.

“Biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you... User-submitted selfies... Facial verification information”

What that means: You give up highly sensitive biometric identity data to Uber for every new account or periodic verification.

Uber collects facial scans and government IDs to verify age and identity. This involves sensitive biological characteristics beyond basic contact info.

You are agreeing to let third parties track your device across other websites and apps for advertising purposes.

“We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.”

What that means: Your online activity outside Uber is tracked by partners to target you with ads on other sites.

Third-party partners are allowed to track users across different websites and apps using device identifiers to build profiles for advertising.

You are agreeing to audio and video recording by in-cabin cameras during autonomous rides.

“In-Vehicle Recordings. If you take a ride in an autonomous vehicle, we will collect videos of you taken by in-cabin cameras. We may also collect audio recordings, such as when you contact Uber during a trip for customer support purposes.”

What that means: You are recorded visually and audibly inside autonomous cars even when not actively seeking customer support.

Autonomous vehicles collect continuous video and audio of riders inside the cabin, creating a surveillance environment within the transport mode.

You are agreeing to keep your data stored for up to 7 years or longer if Uber cites legal or security reasons.

“We retain your data: ...for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements; subject to Uber’s legitimate interests in defending against, or asserting, legal claims;”

What that means: Even after deleting your account, significant amounts of your data remain in Uber's systems for years.

Data is kept for a long statutory period and potentially longer if Uber claims 'legitimate interests' in legal disputes.

You are agreeing to have your usage data and enriched demographics shared with data resellers and marketers.

“Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.* ... Enrichment data such as demographics (age range, household income range, gender)... general purchasing behavior, viewing preferences and streaming habits.*”

What that means: Your purchasing behavior and demographic profile are sold or shared with brokers to enrich your commercial profile.

Uber shares user data with data resellers and enrichment partners who aggregate profiles including income and lifestyle habits for commercial use.

You are agreeing that data retention survives account deletion for safety, fraud, and legal defense purposes.

“Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements... For example, if you are banned from Uber’s services because of serious fraudulent or unsafe behavior, Uber will retain your data after an account deletion request to prevent you from re-obtaining access to Uber’s platform.”

What that means: Your data is not truly deleted if Uber suspects fraud or needs it for future liability defense.

Deletion is incomplete; data is preserved indefinitely under broad categories like 'safety,' 'security,' and 'fraud prevention.'

You are agreeing that this privacy notice governs your use of Uber Freight, TrendyolGo, and Careem Rides.

“This notice applies when you use Uber’s apps or websites to request or receive products or services, including rides or deliveries. ... except when you use Uber Freight, TrendyolGo App/website or Careem Rides.”

What that means: Using any of Uber's connected apps triggers the same data collection rules in this document.

The policy explicitly covers multiple branded applications (Freight, TrendyolGo, Careem) under this single privacy framework.