Uber

You are agreeing to provide facial verification data and user-submitted selfies for identity authentication and fraud prevention.

“Identity verification information... This may include biometric data that allows you to be identified based on your physical or biological characteristics. For example, biometric data is generated when we use facial verification technology... User-submitted selfies”

What that means: You provide permanent biological identifiers that can be used for strict identity matching beyond simple name or phone verification.

Uber collects facial recognition data and selfies specifically for identity verification and age checks, which constitutes highly sensitive biometric collection.

You are agreeing to the flow of your data into networks involving data resellers and ad technology vendors.

“Data from other sources... Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.*”

What that means: Your personal data is part of a broader ecosystem where it may be sold, traded, or exchanged with data brokers and advertisers.

Uber explicitly states it receives data from 'data resellers' and shares audience lists with ad partners, facilitating the commercial exchange of user profiles.

You are agreeing to let third parties track your device and browsing history across different online sites and services.

“Cookies and related technologies... We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies... to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.”

What that means: Your behavior inside the Uber app is linked to your activity on other websites and apps via cross-site tracking pixels and cookies.

Third-party partners embedded in Uber’s interface track users across the wider internet, linking Uber usage to browsing habits on other sites.

You are agreeing to a retention period of up to 7 years for key data categories even after you request deletion.

“We retain your data for as long as necessary for the purposes described above... for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements; subject to Uber’s legitimate interests...”

What that means: Your historical trip data and communications remain stored by Uber for many years after you stop using the service.

Uber retains extensive categories of data, including communications and location, for up to seven years or indefinitely while the account exists, citing 'legitimate interests.'

You are agreeing to the collection of precise location data when the app is open on your screen.

“Location data... We also determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone... We also collect such data when you have the Uber app open on your phone’s screen.”

What that means: Your movements are tracked constantly by precise location data even when you are not actively requesting a ride.

The policy tracks precise geographic coordinates whenever the app is active, not just during active trips.

You are agreeing that your data may be retained post-deletion if Uber cites safety, fraud, or legal compliance grounds.

“Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements... For example, if you are banned from Uber’s services because of serious fraudulent or unsafe behavior, Uber will retain your data after an account deletion request to prevent you from re-obtaining access”

What that means: You cannot guarantee complete erasure of your data, especially if Uber flags your account for risk or legal reasons.

Deletion is not absolute; Uber keeps data if it suspects fraud, safety issues, or legal disputes, effectively allowing indefinite retention under specific conditions.

You are agreeing to link your Uber account to third-party loyalty programs that operate under separate terms.

“Loyalty program partners that provide points or rewards on eligible rides and Uber Eats orders according to their respective terms.”

What that means: Participating in loyalty integrations may expose your data to additional partners and their specific reward terms.

Joining integrated loyalty programs ties your Uber data to external partner terms and point systems.