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Privacy policy

Uber

Uber Privacy Notice: Riders and Order Recipients

D

Risk score

64of 100

In short

  • This notice explains how Uber collects and shares your personal data when you ride or order deliveries.
  • You accept that Uber tracks your precise location, uses your device data for ads, and keeps your information for up to seven years even if you ask to delete it.
  • The document also allows Uber to share your data with advertising partners and third-party service providers.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to the collection of precise location, identity verification including biometrics, and extensive device data for services and advertising.

    This product

    “Uber collects the following data: ... c. Identity verification information. ... biometric data ... facial verification information”
  2. 02

    You are agreeing to allow Uber to share your data with advertising intermediaries and partners to track and target you across platforms.

    Other companies

    “Ad intermediaries, such as Criteo, Google, Rokt, The Trade Desk, TripleLift and others. We share data ... with these intermediaries to enable their services”
  3. 03

    You are agreeing that Uber retains your account and communication data for up to 7 years after deletion requests for legal and business purposes.

    This product

    “we retain your data ... for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to have your behavior tracked across the internet by third-party ad networks and analytics providers.

“We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads.”

What that means: Your online activity is monitored by multiple external companies beyond just Uber.

Uber explicitly states that third parties can track users across different websites and apps using cookies and similar technologies to deliver targeted ads.

High cost

Location or sensitive-data over-collection

You are agreeing to provide biometric facial data for identity verification.

“Collecting a real-time selfie that we compare against the photo on your ID or your profile photo to confirm that the photos are of the the same person”

What that means: Biometric identifiers linked to your government ID are stored and processed by Uber.

Uber collects biometric data in the form of facial verification selfies to verify identity, which is highly sensitive personal information.

High cost

Data sold or shared with third parties

You are agreeing to broad sharing of your data with third-party advertisers and data partners.

“We share data with companies whose apps or websites you access through Uber ... Uber will not sell or share your phone number with any third party to send you marketing or promotional text messages. This excludes service providers who assist us solely in executing and delivering our own text messaging services.”

What that means: Your personal information is provided to brokers and advertisers for commercial use.

While direct selling of phone numbers for spam is restricted, Uber broadly shares data with advertising partners, data resellers, and intermediaries who build user profiles for commercial targeting.

Medium cost

Indefinite retention

You are agreeing to indefinite retention of your core activity data for up to 7 years.

“The sooner of life of account or 7 years ... Communications ... Location Data ... Trip/Order ... Usage Data”

What that means: A large history of your movements and conversations remains on file long after you stop using the service.

Uber keeps detailed records of your trips, locations, and communications for up to 7 years after account closure for legal and business interests.

Medium cost

Terms follow you to parks, stores, and other products

You are agreeing that these privacy rules cover all listed Uber-affiliated services and brands.

“This notice applies when you use Uber’s apps or websites to request or receive products or services, including rides or deliveries. ... except when you use Uber Freight, TrendyolGo App/website or Careem Rides”

What that means: Your data usage practices are consistent across different Uber-owned brands and services.

The privacy policy covers various specific brands and regional variations like Uber Freight and Careem, indicating a unified policy scope across different product verticals.

Lower cost

Broad license to user content

You are agreeing to submit content that Uber stores and processes for platform functionality.

“User content. This refers to the data that we collect when you: ... Upload photos and recordings ... Respond to a survey.”

What that means: Your submitted photos and reviews become part of Uber's system.

Uber collects user-generated content like reviews, lists, and support photos. While specific perpetual license language is not explicitly quoted in this section's summary, standard terms usually apply to user content submission.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Uber asks.