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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

F

Risk score

71of 100

In short

  • Walmart collects extensive personal data, including biometric and precise location information, across its stores, websites, and VIZIO devices.
  • The company shares this data with third-party advertising partners and allows its use for targeted ads, meaning your activity helps generate ad revenue.
  • You retain the right to opt out of these sales or sharing practices in many US states.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to let Walmart collect and share your personal information with third parties for business purposes and targeted advertising.

    Other companies

    “All of the categories of personal information that we collect have been disclosed to other companies... We may disclose your personal information in the following circumstances: ... Advertisers.”
  2. 02

    You are agreeing to permit Walmart to use your data to improve their services, train AI, and provide personalized recommendations.

    This product

    “We use personal information to provide you with products and services and to operate and improve our business... such as training our AI.”
  3. 03

    You are agreeing to the cross-property privacy terms that apply when you use VIZIO OS products linked to your Walmart account.

    Other products, stores, or brands

    “VIZIO is owned by Walmart... If you do sign in to your VIZIO OS product with a Walmart account... this Walmart Consumer Privacy Notice also applies to certain data that VIZIO provides to Walmart”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Data sold or shared with third parties

You are agreeing to allow Walmart to disclose your personal information to third-party vendors and advertisers.

“Depending on your residency, you may be able to request to... Opt Out of the Sale or Sharing of Your Personal Information. These kinds of disclosures may be deemed selling under certain state privacy laws.”

What that means: Your personal information is shared with external companies for commercial purposes, potentially affecting your privacy profile.

The document explicitly states that disclosing personal information to advertisers and technology vendors may be legally defined as 'selling' or 'sharing' under state privacy laws. Users can opt out, but the default behavior involves sharing data with third parties like ad networks.

High cost

Location or sensitive-data over-collection

You are agreeing to provide access to your biometric data and precise location data if you consent to these features.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Geolocation, such as data about the location of your device... If you provide your consent, this data may be precise.”

What that means: Your physical characteristics and precise whereabouts are collected, creating a detailed profile of your identity and movements.

Walmart collects highly sensitive data including biometric identifiers (face geometry, voice prints) and precise geolocation. While some biometric collection (like eyeglass try-ons) has deletion timelines, general biometric and precise location data collection is permitted with consent.

High cost

Tracking you across apps

You are agreeing to be tracked via cookies and pixels across various websites to deliver targeted advertisements.

“We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

What that means: Your browsing habits and interests are tracked across multiple platforms to build an advertising profile.

Walmart tracks user behavior over time using cookies and similar technologies to tailor advertisements. This tracking extends beyond Walmart’s own sites to other participating websites and mobile services through their advertising partners.

High cost

Terms follow you to parks, stores, and other products

You are agreeing to apply these privacy rules to data exchanged between Walmart and VIZIO devices.

“VIZIO is owned by Walmart... If you do sign in to your VIZIO OS product with a Walmart account... this Walmart Consumer Privacy Notice also applies to certain data that VIZIO provides to Walmart as described below.”

What that means: Your usage data from VIZIO devices is integrated into your Walmart profile and subject to Walmart's retention and sharing policies.

Accepting these terms affects how your data is handled on VIZIO smart TVs and devices when linked to your Walmart account. The notice covers data flow between Walmart and its subsidiary VIZIO.

Medium cost

Indefinite retention

You are agreeing to let Walmart retain your personal data as long as they deem it necessary under their internal policies.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your general personal data may be kept indefinitely depending on Walmart's internal interpretation of necessity.

Data retention is based on 'internal Walmart policy' and legal requirements. While there is a specific 3-year/48-hour rule for biometric data, general personal information has a vague retention window determined by Walmart's discretion.

Lower cost

Unilateral changes with little or no notice

You are agreeing to monitor the privacy notice for changes that may affect your data handling.

“We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

What that means: Privacy terms may change without direct notification, requiring you to review them yourself.

Walmart notifies users of significant updates and posts the update date, but encourages users to check the notice periodically. This suggests users must proactively monitor changes rather than receiving explicit re-consent for every modification.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.