Meta

You are agreeing to indefinite data retention based on Meta's subjective assessment of necessity.

“We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis.”

What that means: Your data may never be fully deleted if Meta deems it useful for future business operations.

The company decides retention time individually based on vague criteria like "legitimate purposes" rather than fixed periods.

You are agreeing to cross-site tracking where your activity off Meta products is used to target ads.

“We’ll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services.”

What that means: Your browsing habits on unrelated websites can be linked to your social media profile for advertising.

Meta tracks users' activities outside of its own apps by combining offline data from partners to serve targeted ads.

You are agreeing to allow Meta to process sensitive data categories like health and political views you provide.

“Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership...”

What that means: Sensitive personal details you volunteer can be processed for ads and analytics unless restricted in settings.

The policy explicitly lists collection of sensitive attributes like health, politics, and race if provided by the user.

You are agreeing that continuing to use the products after notice means you accept updated policy terms.

“We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.”

What that means: Policy updates happen silently for those who do not actively check notices, binding you to new terms simply by logging in.

Changes are notified prior to taking effect, but continued use implies consent without requiring explicit re-acceptance of terms.

You are agreeing to extensive data sharing with advertisers and partners despite the 'no sale' pledge.

“We don't sell any of your information to anyone, and we never will. We also require partners and other third parties to follow rules about how they can and cannot use and disclose the information we provide.”

What that means: Advertisers gain deep access to your profile data through partnerships, even if they do not buy the raw dataset.

While direct selling is prohibited, data is shared widely with advertisers and partners for targeting, which functions similarly in practice.