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Privacy policy

Meta

Meta Privacy Policy - How Meta collects and uses user data

F

Risk score

71of 100

In short

  • Meta collects extensive data, including sensitive details and location history, to personalize your experience and serve targeted ads.
  • They share this information with their own companies like WhatsApp and with various partners, vendors, and advertisers.
  • You retain the right to access or delete your data, but Meta keeps information for as long as they deem necessary to provide services or comply with legal obligations.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to allow Meta to collect activity, device, and partner data to personalize content and ads across Facebook, Instagram, and other Meta products.

    Other products, stores, or brands

    “We use information we have to provide and improve our Products. This includes... Personalizing features, content and recommendations, such as your Facebook Feed, Instagram Feed, Meta AI, Stories and ads”
  2. 02

    You are agreeing to let Meta share your public content and account information with integrated partners who use Meta Products for login or services.

    Other companies

    “If you do, these integrated partners receive information about you and your activity. These integrated partners can always access information that’s public on our Products.”
  3. 03

    You are agreeing to let Meta transfer your information globally to offices, data centers, and service providers to operate and improve its products.

    This product

    “We share information we collect globally, both internally across our offices and data centers and externally with our partners, third parties and service providers.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Indefinite retention

You are agreeing to indefinite data retention decided by Meta rather than a specific time limit.

“We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis.”

What that means: Your data may remain in Meta's systems indefinitely based on their internal assessment of need.

Meta determines the retention period itself based on vague criteria like 'legitimate purposes' or 'protecting interests,' rather than a fixed time limit.

High cost

Tracking you across apps

You are agreeing to cross-site and cross-app tracking via third-party data for ad personalization.

“we’ll use information that partners provide us about activity off the Meta Company Products and that we have associated with you to personalise ads that we show you on our Products, and on websites, apps and devices that use our advertising services.”

What that means: Your activities on non-Meta websites and apps are collected to target you with ads on Meta platforms.

Meta collects data from outside its own ecosystem via partners to build ad profiles, tracking you across other sites and apps.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection and processing of sensitive personal data like health and political views.

“Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership...”

What that means: Highly sensitive personal details about your health, politics, and identity are collected and stored.

The policy explicitly lists collection of highly sensitive personal attributes, including health and political views, processed for product improvement and analytics.

High cost

Terms follow you to parks, stores, and other products

You are agreeing to have your data shared across all Meta-owned products and services.

“Meta Company Products include all the Meta Products covered by this Policy, plus other products like WhatsApp and more. We share information we collect, infrastructure, systems and technology with the other Meta Companies.”

What that means: Your privacy settings on one app do not isolate your data from the rest of the Meta corporate network.

Data collected on one platform (e.g., Facebook) is shared across the entire Meta family, including WhatsApp and Oculus/Ray-Ban devices mentioned elsewhere.

Medium cost

Broad license to user content

You are agreeing to let Meta use your created content and metadata for AI training and product improvements.

“Content you create, like posts, comments or audio... Metadata about content... Interactions with our features that are part of AI at Meta and related metadata.”

What that means: Your posts and interactions may be used to train AI models and improve products beyond simple social sharing.

While the text focuses on usage, the inclusion of AI training implies broad usage rights over user-generated content and metadata for model development.

Lower cost

Unilateral changes with little or no notice

You are agreeing to accept policy updates after being notified of material changes.

“We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.”

What that means: You will be informed of major changes, but continuing to use the service accepts the new terms.

Meta commits to notifying users of material changes and allowing review, which is better than unilateral change without notice, though continued use may still imply consent.

People also accept these terms in

The same company terms often apply on these apps or devices. This is a lookup aid, not a claim we caught this company.

  • Facebook
  • Instagram
  • Whatsapp
  • Meta Quest
  • Oculus

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Meta asks.