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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

D

Risk score

67of 100

In short

  • Walmart collects extensive personal, device, and sensitive data from you both online and in physical stores.
  • You allow the company to sell or share your information with third parties for advertising and business purposes.
  • Walmart also links your shopping data with your TV viewing habits if you use VIZIO devices.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing that Walmart shares your personal data with vendors and business partners who may use it for their own independent purposes rather than just to serve Walmart.

    Other companies

    “Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity.”
  2. 02

    You are agreeing to link your VIZIO viewing and activity data to your Walmart account, which expands the profile of your behavior across different apps and devices.

    This product

    “VIZIO will provide Walmart with data needed to enable sign-in and Smart TV functionality... You also have a choice whether to link and combine the Viewing Data, Activity Data, Mobile App Data, and Mobile Streaming Data”
  3. 03

    You are agreeing that this notice covers data collection across all Walmart retail stores in the United States and Puerto Rico as well as their websites and mobile apps.

    Other products, stores, or brands

    “It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”)”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to having your activities tracked across participating websites and mobile services through cookies, pixels, and beacons to deliver tailored advertisements.

“We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

What that means: Companies can track your movements across the internet to build a detailed profile of your interests and behaviors.

Walmart uses persistent tracking technologies like cookies and pixels to build profiles of users across multiple websites and apps, not just its own properties.

High cost

Terms follow you to parks, stores, and other products

You are agreeing that data from VIZIO smart devices and streaming services can be combined with your Walmart account information.

“This section explains which Privacy Notice applies to your use of VIZIO websites, mobile apps, Smart TVs and other devices that run the VIZIO operating system... VIZIO is owned by Walmart.”

What that means: Your viewing habits on smart TVs become part of your Walmart profile, potentially affecting ad targeting across both entertainment and shopping contexts.

Accepting the Walmart privacy terms impacts how your data is handled on VIZIO smart home devices, linking retail transactions with media consumption data.

Medium cost

Location or sensitive-data over-collection

You are agreeing to the collection of sensitive biometric data, including face geometry and voice prints, particularly when using augmented reality features like virtual try-ons.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

What that means: Unique biological identifiers are captured and stored, which carries higher privacy risks than standard personal data.

The policy lists biometric data as a category collected by Walmart, including for virtual try-on features and potentially for security or identification purposes.

Medium cost

Indefinite retention

You are agreeing to data retention periods determined by Walmart’s internal policies and legal obligations rather than a strict expiration date.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your personal information may be retained indefinitely if Walmart determines it is still 'necessary' for business purposes.

Data retention is tied to internal policies and legal requirements rather than a fixed timeframe, giving Walmart discretion over how long records are kept.

Lower cost

Unilateral changes with little or no notice

You are agreeing to review the policy periodically for changes, acknowledging that future modifications may alter how your data is handled.

“We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

What that means: Privacy terms may evolve without requiring your explicit re-acceptance, relying on passive notification instead.

While Walmart promises to notify users of significant changes, it encourages periodic checks rather than demanding active consent for every update.

Lower cost

Children’s data

You are agreeing that the service is not directed at children and that Walmart does not knowingly collect their personal information.

“As a general rule, our Sites are designed for a general audience and are not directed to Children... We do not knowingly collect personal information from Children online.”

What that means: Children’s data is generally protected from collection, reducing risk for families using standard retail services.

Walmart claims not to knowingly collect data from children under 13 or 14, aligning with COPPA requirements, though some specialized services might exist.

Where this can follow you

Names that appear in this document for other apps, parks, stores, or brands. A click here can be used there.

  • Stores

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.