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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

F

Risk score

72of 100

In short

  • Walmart collects extensive personal data, including sensitive biometric information and precise location, to operate its stores and apps.
  • Your data is shared with third-party advertisers and business partners who may use it for their own purposes, effectively selling your profile for targeted advertising.
  • You must also provide identity verification to access or delete your account, which can result in denial of service if verification fails.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to the collection and use of your biometric data for virtual try-on services, such as facial scanning for eyeglasses and makeup.

    This product

    “Your device’s camera uses facial scanning technology to measure your unique features so we can virtually place eyeglass frames over the image of your face.”
  2. 02

    You are agreeing that your shopping behavior and personal details will be shared with vendors and business partners for independent use.

    Other companies

    “Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity.”
  3. 03

    You are agreeing to let VIZIO OS products share viewing and activity data with your Walmart account if you choose to link them.

    This product

    “You also have a choice whether to link and combine the Viewing Data, Activity Data, Mobile App Data, and Mobile Streaming Data (“VIZIO OS Data”) from your VIZIO OS products with your Walmart account information.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Location or sensitive-data over-collection

You are agreeing to allow Walmart to collect categories of sensitive biometric identifiers from your devices and interactions.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

What that means: You risk having permanent physical identifiers collected alongside standard shopping data.

The document lists multiple types of highly sensitive biometric identifiers as standard collection categories, even though some specific features like eyeglass try-on require separate consent.

High cost

Data sold or shared with third parties

You are agreeing to have your full range of personal data shared with third-party vendors and business partners for independent use.

“All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose.”

What that means: Your basic personal identifiers, browsing history, and commercial data are sold or shared with external entities.

Walmart explicitly states that all collected personal info categories are shared with third parties for business purposes, and Appendix 1 confirms many categories are used for targeted advertising or sold/shared with business partners.

High cost

Tracking you across apps

You are agreeing to cross-site tracking by advertising technology providers who use cookies and pixels to monitor your internet activity.

“We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

What that means: Your online behavior is monitored across multiple platforms to serve personalized ads.

Advertising partners track user activity across Walmart sites and other participating websites to build profiles for targeted advertising.

Medium cost

Terms follow you to parks, stores, and other products

You are agreeing that this privacy notice applies to both your in-store visits and your digital interactions with Walmart.

“It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”).”

What that means: Your offline purchases and online browsing are linked and governed by the same privacy terms.

The privacy notice binds both physical in-store interactions and digital app/website usage under one single agreement framework.

Medium cost

Indefinite retention

You are agreeing to have your data retained for as long as Walmart deems necessary for its business purposes.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your data may be kept for an unpredictable duration based on Walmart's internal business interests.

Data retention is defined by Walmart's internal policy and legal requirements rather than a fixed time limit, allowing indefinite storage for business purposes.

Medium cost

Difficult or incomplete deletion

You are agreeing that your right to delete data is contingent upon passing strict identity verification processes.

“If we cannot verify your identity, we will notify you, and your request(s) to access, correct, or delete your personal information may not be processed.”

What that means: You may lose the ability to delete your data if you cannot pass Walmart's identity verification steps.

Deletion requests are conditional on successful identity verification; failure to prove identity results in denied deletion requests.

Lower cost

Unilateral changes with little or no notice

You are agreeing to monitor the privacy notice yourself for updates rather than receiving active alerts for all changes.

“We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

What that means: Privacy terms may change without you receiving immediate direct notice of every modification.

Walmart reserves the right to update the notice and asks users to review it periodically, implying changes may occur without direct notification for minor updates.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.