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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

F

Risk score

83of 100

In short

  • Walmart collects detailed personal data, including precise location, biometrics, and purchase history, from its stores, websites, and connected VIZIO devices.
  • The company shares this information with third-party advertising partners for targeted ads and may sell or share it depending on your state's laws.
  • You can adjust preferences to opt out of some sharing, but Walmart retains broad rights to use the data for business operations.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to allow Walmart to collect sensitive personal information such as precise geolocation, biometrics from cameras, and audio recordings across its physical stores, online platforms, and VIZIO smart home devices.

    Other products, stores, or brands

    “We may disclose the categories of personal information described above with certain categories of third parties... These kinds of disclosures may be deemed selling under certain state privacy laws. ... It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”).”
  2. 02

    You are agreeing that your data may be sold or shared with advertising networks and data brokers if you do not exercise your right to opt-out through specific settings.

    Other companies

    “All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose. ... We may disclose personal information to the entities listed below... Advertising Technology Providers... to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”
  3. 03

    You are agreeing that Walmart may change this Privacy Notice at any time without notifying you individually.

    This product

    “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Location or sensitive-data over-collection

You are agreeing to give Walmart access to your face, voice, and fingerprint data, plus your precise real-time location, to use their store features.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Precise geolocation, such as data about the location of your device, which may be imprecise... If you provide your consent, this data may be precise.”

What that means: Your unique physical traits and exact movements are captured and stored by the retailer.

Walmart collects highly sensitive biometric data (face geometry, fingerprints) specifically for virtual try-on features and precise location data when consented to.

High cost

Tracking you across apps

You are agreeing to let Walmart and its ad partners track your activity across many different websites and apps to serve you personalized ads.

“We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies. ... Advertising Technology Providers include ad servers... that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

What that means: Advertisers know what you look at and buy far beyond just Walmart’s own website.

Walmart tracks users across multiple websites and apps using cookies, pixels, and beacons to build profiles for targeted advertising.

High cost

Terms follow you to parks, stores, and other products

You are agreeing to let Walmart apply these same privacy rules to all its physical stores, websites, and owned subsidiaries like Sam's Club and VIZIO.

“It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted. ... See the “When Does this Privacy Notice Apply to VIZIO Related Information?” section... VIZIO is owned by Walmart. ... Sam's Club”

What that means: Your data privacy choices on one platform, like a TV, affect how Walmart uses your data in the store or online.

Accepting this notice binds you across a wide ecosystem: physical stores, digital platforms, Walmart-owned brands like Sam's Club, and hardware products like VIZIO Smart TVs.

High cost

Car or smart-home data always on

You are agreeing to have your interactions recorded on Smart TVs, license plates scanned on Walmart property, and calls monitored for quality control.

“This includes information such as your contact details, payment information... When you speak to customer service we collect your personal information using call recording technology... Automated License Plate Readers (ALPR)... capture images of you...”

What that means: Your TV usage, vehicle license plates, and phone calls with support are recorded and linked to your shopper profile.

The policy extends data collection to smart devices like VIZIO Smart TVs (combining viewing data with Walmart accounts), license plate readers on property, and call recording systems.

Medium cost

Unilateral changes with little or no notice

You are agreeing to accept future versions of this document even if you don’t get a direct warning for every small change.

“We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

What that means: Privacy rules can shift without you getting an email alert, forcing you to read the fine print repeatedly.

Walmart reserves the right to update the privacy policy at any time. While they claim to post the date, there is no requirement for direct notification of every change, only periodic checks by the user.

Where this can follow you

Names that appear in this document for other apps, parks, stores, or brands. A click here can be used there.

  • Stores

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.