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Privacy policy

Meta

Meta Privacy Policy - How Meta collects and uses user data

D

Risk score

64of 100

In short

  • Meta collects extensive data across all its apps to build detailed profiles of your activity, interests, and device information.
  • This data is shared with other Meta companies like WhatsApp and Instagram, as well as with advertisers and partners to personalize ads and content.
  • While Meta states it does not sell your personal data, the agreement grants broad permissions for tracking and profiling that affect your privacy across different services.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to allow Meta to collect and process your activity, device, and connection data to provide and improve their products and show personalized ads.

    Other products, stores, or brands

    “Our systems automatically process information we've collected and stored associated with you and others to assess and understand your interests and your preferences and provide you personalized experiences on and across the Meta Company Products”
  2. 02

    You are agreeing to let Meta share your information with other Meta Companies to provide a seamless experience and personalize offers.

    Other products, stores, or brands

    “We share information we collect, infrastructure, systems and technology with the other Meta Companies. We also process information that we receive about you from other Meta Companies”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Terms follow you to parks, stores, and other products

You are agreeing to cross-platform data sharing among Meta-owned applications and services.

“We share information we collect globally, both internally across our offices and data centers and externally with our partners, third parties and service providers.”

What that means: Privacy choices on one app do not necessarily limit data sharing with sister brands within the same family.

Data collected on Facebook is transferred to and processed by other Meta properties like Instagram, WhatsApp, and Messenger, creating a unified profile.

High cost

Tracking you across apps

You are agreeing to allow Meta to use third-party data to track your activity across other websites and apps for ad targeting.

“We’ll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services.”

What that means: Advertisers can target you based on your browsing history and activity outside of Meta's own apps.

Meta collects data from third parties and uses it to track you across other websites and apps to serve targeted advertisements.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection and processing of sensitive personal data such as health, religion, and political views.

“Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership...”

What that means: Highly sensitive personal details about your health, beliefs, and identity are stored and processed by Meta.

Meta explicitly collects highly sensitive personal data categories including health, politics, and religion, which users voluntarily provide.

Medium cost

Indefinite retention

You are agreeing to indefinite data retention determined by Meta's internal needs and legal requirements.

“We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis.”

What that means: Your data may be kept for an indefinite period even if you stop using the service actively.

The company retains data indefinitely at their sole discretion based on vague criteria like 'legitimate purposes' or 'protecting interests.'

Medium cost

Broad license to user content

You are agreeing to let Meta use your created content and metadata for product improvement, AI development, and commercial analytics.

“Content you create, like posts, comments or audio... Metadata about content and messages, subject to applicable law”

What that means: Your creative content and metadata are used to train AI models and improve platform features permanently.

While this policy focuses on usage rather than ownership, the broad collection and analysis of user-generated content (posts, photos, audio) for AI training and improvement implies a broad usage right beyond simple service delivery.

Lower cost

Liability shifted onto the user

You are agreeing to rely on Meta's unilateral assurance that they will not sell your data.

“We don't sell any of your information to anyone, and we never will.”

What that means: If Meta violates this promise, users have limited immediate contractual remedies within this document.

This statement shifts the burden of trust entirely onto Meta's self-regulation, limiting recourse if they violate this specific promise without explicit contractual penalties defined here.

People also accept these terms in

The same company terms often apply on these apps or devices. This is a lookup aid, not a claim we caught this company.

  • Facebook
  • Instagram
  • Whatsapp
  • Meta Quest
  • Oculus

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Meta asks.