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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

D

Risk score

53of 100

Open the original (new tab)Company page

In short

  • Walmart collects extensive personal data, including precise location, biometrics, and audio recordings.
  • They share or sell this data with third parties for targeted advertising and may combine it with your VIZIO device history.
  • You retain the right to opt out of these sales in supported states.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to let Walmart use your browsing history, purchases, and device identifiers to show you ads that match your interests.

    This product

    “We use information that may be considered Sensitive Personal Information under state laws ... which we may use to promote certain products or services.”
  2. 02

    You are agreeing to give Walmart broad rights to use your data for business operations without meaningful limits on how long they keep it.

    Other products, stores, or brands

    “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Data sold or shared with third parties

You are agreeing to allow Walmart to sell or share your personal data with third parties for commercial purposes.

“All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose.”

What that means: Your data can be shared with outside companies to build a profile of your shopping habits.

The document explicitly lists multiple categories of personal data in Appendix 1 as being sold or shared for targeted advertising.

High cost

Tracking you across apps

You are agreeing to persistent tracking across the web via cookies and ad pixels.

“We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.”

What that means: Companies can follow your activity across different websites and apps to target ads at you.

Walmart uses cookies, pixels, and similar technologies across its sites and with partners to track users over time for tailored ads.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection of your biometric identifiers for product visualization tools.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

What that means: Your unique biological traits are collected and stored by the company.

Walmart collects sensitive biometric data like face geometry for virtual try-on features.

Medium cost

Indefinite retention

You are agreeing to indefinite data retention subject only to legal minimums.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your information stays in their system indefinitely based on vague 'business needs'.

There is no fixed retention schedule; data is kept until the company decides it is no longer needed.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.