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Privacy policy

Walmart

Walmart Customer Privacy Notice (Online and In-Store)

F

Risk score

87of 100

In short

  • This Privacy Notice explains how Walmart collects, uses, and shares your personal information both online and in their stores.
  • It details the types of data gathered, including sensitive information and connected device data, and how it may be shared within the Walmart corporate family and with third-party partners.
  • The notice also outlines choices you have regarding some data uses.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to allow Walmart to collect and combine your VIZIO OS data, including viewing, activity, mobile app, and mobile streaming data, with your Walmart account information if you opt in.

    Other products, stores, or brands

    “If you opt in to the collection of Viewing Data, Activity Data, Mobile App Data, and Mobile Streaming Data (“VIZIO OS Data”) through your VIZIO OS products or services, and agree to the Consent to Combine VIZIO OS Data with Your Walmart Account Data, Walmart will also receive that information.”
  2. 02

    You are agreeing that your sensitive personal information may be processed for specific purposes, such as promoting products, if you provide your consent where legally required.

    This product

    “We use information that may be considered Sensitive Personal Information under state laws for each of the purposes described above and may make inferences about customers, which we may use to promote certain products or services. Where required by law, Walmart only processes this Sensitive Personal Information with your consent.”
  3. 03

    You are agreeing to allow Walmart to access your device's camera, microphone, or contacts for certain features, such as voice search or barcode scanning, after you give permission.

    This product

    “Use features of our websites or mobile services that enable us, with your consent, to access the camera, microphone, or contacts on your computer or mobile device to provide you with functionality, such as voice search, scanning bar codes for online search or mobile scan & go, or importing your mobile contacts. You must give us your permission before we access these features, and you can opt out of providing access to them at any time by adjusting the settings on your device.”
  4. 04

    You are agreeing to the collection of your biometric information via your device's camera for eyeglass virtual try-on, which will be used to measure your features and then deleted within 48 hours.

    This product

    “Eyeglass virtual try-on. Your device’s camera uses facial scanning technology to measure your unique features so we can virtually place eyeglass frames over the image of your face. To do this, we collect your biometric information. Any biometric data we collect from you will be deleted within 48 hours and will be used for the purpose of enabling you to see yourself wearing virtual eyeglass frames.”
  5. 05

    You are agreeing to share your measurements and images with a third-party service provider, Perfect Corp., for makeup virtual try-on.

    Other companies

    “This experience may require your measurements and images to be shared with our third-party service provider Perfect Corp.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to Walmart and its partners tracking your online activity across various websites and services to deliver targeted advertising.

“Performing and providing advertising and marketing services, including targeted advertising. We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

What that means: Your online activities and preferences are continuously monitored across different platforms to personalize the advertisements you see. This means your data is used to build profiles about your interests for advertising purposes.

Walmart and its partners use various technologies to track your online behavior across Walmart's sites and other websites and mobile services to deliver targeted advertisements. This includes collecting data like browsing history and interactions, as indicated in Appendix 1 for targeted advertising.

High cost

Terms follow you to parks, stores, and other products

You are agreeing that your personal information gathered from any Walmart store, website, or app, can be shared with and used by other companies within the Walmart corporate family.

“It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”). We may obtain your personal information from another company within our corporate family, such as Sam's Club. We may disclose your personal information with other retail and non-retail companies (e.g., Sam’s Club and One Finance) within our corporate family for them to use in ways that are consistent with this Privacy Notice.”

What that means: Your entire profile, built from your interactions across all Walmart properties and affiliated companies, is centralized and shared internally. This means actions taken in one part of the Walmart ecosystem influence your experience across all of them.

This Privacy Notice applies across all Walmart retail stores, websites, and mobile apps. Your personal information collected through any of these channels can be obtained from and disclosed to other companies within the Walmart corporate family, including Sam's Club and One Finance.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection and use of sensitive personal information, including biometric data and precise geolocation, for purposes such as product promotion, provided you give your consent.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise. We use information that may be considered Sensitive Personal Information under state laws for each of the purposes described above and may make inferences about customers, which we may use to promote certain products or services. Where required by law, Walmart only processes this Sensitive Personal Information with your consent.”

What that means: Highly personal information, including your biometrics and exact location, can be collected and used by Walmart for various purposes. This increases the risk of sensitive data exposure and personalized targeting based on deeply personal characteristics.

Walmart collects various types of sensitive personal information, including biometric data (for example, face geometry for virtual try-ons) and precise geolocation (with consent). This sensitive data, along with inferences drawn from it, may be used for purposes such as promoting products and services.

Medium cost

Unilateral changes with little or no notice

You are agreeing that Walmart can change its Privacy Notice, and you are responsible for regularly checking the notice for any updates.

“We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

What that means: The terms under which your data is handled can change without explicit or direct notification for every update. You must actively monitor the notice to stay informed about modifications.

Walmart reserves the right to change its Privacy Notice. While significant updates will be noticed, other changes might not be directly communicated, placing the burden on you to check periodically for updates.

Medium cost

Indefinite retention

You are agreeing that Walmart will keep your personal information for an unspecified duration based on their internal policies and needs.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your personal data may be stored by Walmart for an extended duration, beyond what might seem immediately necessary, based on their internal discretion and stated purposes.

Walmart retains your personal information for as long as it deems "necessary" for its stated purposes or based on internal policies, rather than a fixed, short duration. This means your data could be held for an indefinite period depending on Walmart's interpretation.

Medium cost

Car or smart-home data always on

You are agreeing that data from your VIZIO OS products will be shared with Walmart if they are linked to your Walmart account.

“VIZIO is owned by Walmart. This section explains which Privacy Notice applies to your use of VIZIO websites, mobile apps, Smart TVs and other devices that run the VIZIO operating system (“VIZIO OS products”) and services such as WatchFree+, VIZIO Accounts, and VIZIOgram (“VIZIO services”), and how data may flow between VIZIO and Walmart. If you sign in to your VIZIO OS products with a Walmart account or merge your VIZIO Account into a Walmart account, VIZIO will provide Walmart with data needed to enable sign-in and Smart TV functionality.”

What that means: Your viewing habits and activities on your VIZIO Smart TV or other VIZIO OS devices, if linked to your Walmart account, will contribute to your personal data profile at Walmart. This can inform personalized recommendations or advertising.

If you link your VIZIO OS products, such as Smart TVs, to your Walmart account, data from these devices, including viewing and activity data, can be shared with Walmart. This integration allows Walmart to receive information about your usage of these connected devices.

Lower cost

Children’s data

You are agreeing that Walmart's general sites are not intended for children, and if data is collected from children on specific services, it will be under a separate, dedicated privacy notice.

“As a general rule, our Sites are designed for a general audience and are not directed to Children. “Children” refers to individuals under the age of 13 or 14 (depending on the region). We do not knowingly collect personal information from Children online. Any Walmart website or mobile service that is directed to Children will explicitly state that it collects information from Children.”

What that means: While general sites are not for children, it's possible for children's data to be collected on specific Walmart-affiliated services if they have separate privacy notices. This means you need to check policies for child-specific products.

Walmart states that its general sites are not for children and it does not knowingly collect data from children under 13/14. However, it indicates that specific child-directed properties would have their own notice, implying data collection from children can occur on some Walmart services.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.